90个给你灵感的品牌视觉识别系统（指南）

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每个企业品牌从一个小网站到企业巨头如Facebook、Apple、耐克和麦当劳都需要一个品牌视觉识别手册，想打造一个好的品牌就更需要了，视觉识别系统说白了就是让人们能够产生一种视觉效应，就是统一的画面格式，一看就知道是哪个品牌或企业。

设计品牌视觉识别系统并不容易，包含的内容很多，如基本要素（企业名称、企业标志、标准字、文本排版、声音、标准本色、企业造型等）和应用要素（产品造型、办公用品、服装、招牌、交通工具等）通过具体符号的视觉传达设计，直接进入人脑，留下对企业的视觉影象。

下面设计达人网整理了90个给你灵感的品牌视觉识别系统，大多数是PDF版本，大家可以认真看一下，尤其是刚开始接触VI设计行业的设计师，这些对你会很有帮助哦！

Pinterest

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United Way

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Trapeze

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Parallels

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It Starts in Parks

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NYC Food and Wine Festival

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Vidyo

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New York University

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Argento

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Google Visual Assets Guidelines

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University of Illinois

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Hanes Corporation Brand Identity Manual

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Swedish Armed Forces Brand Manual

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Lloyd’s Brand Manual

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BAE Systems Brand Identity Manual

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Easy.com

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Macmillian Cancer Support

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Channel 4 Identity Style Guide

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Skype Brand Book

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Walmart Brand Guidelines

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更多著名企业品牌视觉识别指南

• Nike Football
• I Love NY
• University of Cambridge
• Burma + Shave
• Intel
• Adobe corporate brand guidelines (PDF)
• Alberta corporate identity manual
• Apple identity guidelines (PDF)
• Barbican identity guidelines (old)
• BASF summary of corporate design policy (PDF)
• Bath Spa University brand guidelines (PDF)
• Berkeley identity
• Best Buy brand identity
• Bitdefender brand guidelines
• Boston University brand identity standards
• Boy Scouts of America brand identity guide (PDF)
• British Council brand guidelines
• British Rail corporate identity manual
• Carnegie Mellon brand guidelines
• Channel 4 identity style guides
• Christopher Doyle identity guidelines
• Cisco logo usage and guidelines
• Columbia College Chicago brand identity manual
• Cornell University brand book
• Duke University style guide
• easyGroup brand manual (PDF)
• Edinburgh City brand identity guidelines (PDF)
• Esso Imperial Oil quick reference guide (PDF)
• Facebook brand assets
• Good Technology brand identity guide
• Google visual assets guidelines
• Haas School of Business identity standards style guide (PDF)
• Heineken company visual identity
• IEEE brand identity guidelines
• Jamie Oliver FRV brand guidelines
• Kew Royal Botanic Gardens brand guidelines (PDF)
• Liberty University brand identity policy
• Lloyd’s brand
• Macmillan identity guide
• MailChimp brand assets
• MasterCard brand center
• Microsoft corporate logo guidelines
• Mozilla Firefox branding
• NAMI identity guidelines
• National University of Singapore identity
• New York University identity and style guide
• NHS brand guidelines
• NYU-Poly identity style guide
• Ohio State University brand guidelines
• Ohio University brand standards
• Oregon State University brand identity guidelines
• Pacific University brand standards (PDF)
• Pearson logos and style guides
• Penguin logo guidelines
• Princeton University graphic identity (PDF)
• PRSA guidelines & logos
• Redfern brand identity guidelines (PDF)
• Saint Mary-of-the-Woods College style guide
• San Francisco International Airport identity program
• The Beano Comic brand guidelines (PDF)
• Skype brand book
• The Scout Association brand guidelines (PDF)
• The University of Texas brand guidelines
• Ubuntu brand guidelines
• University of Arkansas graphic identity style guide
• University of California brand guidelines
• University of Cambridge identity guidelines
• University of East Anglia brand identity guidelines (PDF)
• University of Louisville brand graphics policy (PDF)
• University of Northern Colorado identity style guide (PDF)
• University of Wisconsin-Madison brand identity guidelines
• Vanderbilt University graphic standards
• Virginia Tech identity standards
• Walmart brand guidelines (PDF)
• Yale University identity guidelines

部分整理自：logodesignlove

总结

怎么样？看了这么多优秀的品牌视觉识别系统的设计，现在有没有设计灵感呢？好吧，接下来一个巨头品牌VI就由你来设计了！

如果大家还有一些好的视觉品牌要补充，请在下方留言分享给大家吧。

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